Latest News and Information from Time Cash & Carry

Bacardi rum announced the launch of OakHeart, its first entrant into the growing spiced rum market.  Bacardi OakHeart is 70 proof 35% ABV, and is created with the finest amber Bacardi mellowed in charred American white oak barrels for 1 – 3 years.  Bacardi OakHeart tastes great straight or combined with cola and served over ice in a chilled glass.

It is available in the off-trade for a suggested retailer price of £17.39 for a 70cl bottle.  OakHeart will be supported by a £3m campaign across outdoor advertising, point of sale packs and national sampling.  Consumers are looking for something different and more adventurous to add to their drinking repertoire. Bacardi OakHeart fills a gap in the market for a spiced rum brand with a distinctly smoky edge that appeals directly to consumers that know life is about the experiences they share with friends.

According to A. C. Nielsen data the category is currently worth just over £37m in the off-trade, with current growth rates it is predicted the spiced rum category could grow to be worth £150m in the UK over the next five years.

Repeat sales to retailers and on-traders have been tremendous since its launch, so don’t miss out on this opportunity to increase your sales and satisfy your customers.  Purchase in store today.